The F1 Singapore Grand Prix weekend delivered unforgettable energy, and Next Level Racing® was proud to be right in the middle of it all with multiple activations across the city. As the streets of Marina Bay came alive with motorsport fans from around the world, our racing cockpits offered thousands of attendees the chance to experience the thrill of simulation racing firsthand.
Activations Across the City
Throughout the race week, Next Level Racing® cockpits were featured in some of Singapore’s most iconic locations:
- Ray-Ban Store – Fans got behind the wheel in-store, immersing themselves in realistic racing experiences while exploring the latest eyewear collections.
- Adidas Stores – Shoppers and racing fans alike stepped into the driver’s seat, bringing together sport, style, and performance in one of the busiest retail hubs.
- Ferrari Paddock Club – At the pinnacle of F1 luxury, our cockpits were on display for VIP guests and Ferrari partners, offering a premium simulation experience in the heart of the paddock.
Our presence across these high-profile locations reinforced Next Level Racing®’s role in bridging real-world motorsport and cutting-edge simulation. Each activation showcased the realism, quality, and innovation that our products bring to both new audiences and passionate fans.
We’re incredibly grateful to our local and global partners for their trust and collaboration throughout the weekend. The success of these activations reflects the power of strategic partnerships in amplifying brand presence during one of the world’s most celebrated racing events.
The Singapore Grand Prix continues to be one of the most electrifying stops on the F1 calendar, and we’re proud to have played a key role in delivering unforgettable experiences to fans and partners alike.
