– Next Level Racing® and G2 Esports set sights on the top-step of global sim racing
– Esports Pro training & preparation key for Next Level Racing® and G2 Esports partnership
– G2 Esports and Next Level Racing to collaborate on exciting worldwide community activations
Next Level Racing®
Gold Coast, Australia
Next Level Racing® and G2 Esports launch a global partnership that will see the two leading names in competitive gaming and simulation take on the international competition at the highest levels.
Berlin-based G2 Esports was founded in 2014 with the values of competition deeply rooted in the team’s ethos and has won multiple titles internationally in games like iRacing, League of Legends, Counter-Strike, Valorant, and more.
In 2022, Next Level Racing® and G2 Esports are set to take on the sim racing scene by storm, with the aim for G2 Esports Team Pros, competing on the global stage on Next Level Racing® cockpits. This new partnership will also see Next Level Racing and G2 Esports collaborate on exciting community activation and events, with more details to be revealed soon.
Kam Khadem | Head of Brand at Next Level Racing®
“International competition is what Next Level Racing® lives for, and we are proud to be in partnership with G2 Esports to support their expansion in the exciting world of sim racing and top-tier competitive esports. We are looking forward to racing at the highest levels with the G2 Esports Team Pro drivers!”
Nathan Tague | Head of Sim Racing at G2 Esports
“We are delighted to welcome Next Level Racing as a partner of our Sim Racing team. From early conversations, it was clear that we share the same passion, goals, and vision for the future of the sim racing ecosystem. We can’t wait to get to work on bringing these to life through our partnership. Like G2, Next Level Racing is a world leader in its respective field and combined, we are setting ourselves up for sustained success, both on and off the circuit. Our drivers will be equipped with NLR’s truly cutting-edge equipment, enabling them to bring home the championships and wins that G2 is renowned for. G2 has been a key player in Sim Racing since 2017. Delivering the first sim racing-specific partnership is a proud moment for us and it reaffirms our long-term commitment to the discipline.”
ABOUT G2 ESPORTS
G2 is one of the world’s leading entertainment and esports brands. G2 was co-founded in 2015 by legendary League of Legends team player-turned-team owner, Carlos ‘ocelote’ Rodriguez, and veteran esports entrepreneur and investor, Jens Hilgers.
In the past five years, G2 has built a global fanbase of over 45 million fans spanning EMEA, North American, Latin America and Asia Pacific. International household name brands are increasingly recognising the opportunities that esports can offer to tap into an engaged youth audience. G2 currently counts the likes of BMW, Logitech G, Philips, Red Bull, Pringles and Mastercard amongst its strategic commercial partners.
Boasting an Instagram following of 1,3 million and Twitter followers in excess of 1,2 million G2 has a loyal community that follows every twist and turn of the club’s fortunes along the global esports calendar.
More information is available at: https://g2esports.com
About Next Level Racing®
Founded in 2009, Next Level Racing® is the World’s leading simulation brand revolutionizing simulation with its industry-leading product range. The clear focus of the award-winning brand lies in innovation and quality to meet the demanding need of sim racers and gamers. Next Level Racing® continues to lead the market with innovative designs and technology. As well as a strong presence and community partners in the global gaming industry, Next Level Racing® is an official Ford, Boeing, and iRacing licensee, official Global Sales Partner with Thrustmaster®. Next Level Racing’s commitment to esport and sim racing has led to many exciting partnership for the sim racing community. As a company, Next Level Racing® has pride in challenging the industry with world-class products and has a passionate and innovative global team that continues to push boundaries. The Next Level Racing® range of products is sold in more than 50 countries and stocked by major retailers around the world. For more information please visit the Next Level Racing website.
